Wednesday, 19 June 2013
Osteopathy Business Tip # 23
Over 80% of your patients come from within 5 kilometers of your clinic. Focus all your marketing efforts within a circle, with a radius of 5 km, and a diameter of 10 KM with your clinic being at the centre of it.
Make sure everyone who lives within this circle continues to hear from you and is familiar with your clinic name and your services. Make sure all the businesses in this circle know what you do and where you are.
This is what is called neighborhood marketing and is very effective in making you a success story. Your marketing budget is limited so it is best used within this circle. Marketing outside this circle depletes your marketing budget and brings inferior results. Your time and money is best used by concentrating your efforts within this circle.
Dr Shahin Pourgol
National University of Medical Sciences
National Academy of Osteopathy